Should A Wannabe Content Creator Friend Cease Exploiting People for Content?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while dining, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being filmed, edited, or shared for an audience. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope Beth to see that the content we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, giving her a chance to experience exclusive moments that could benefit her professional path too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the work we make together can get us: an opening. I understand not everyone likes being filmed, but often spontaneity is what makes content genuine. Being recorded from time to time is part and parcel of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions support one another in small ways. My assumption was filming a short video now and then would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes projects energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and don’t want making videos to come between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it's her job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she's on the job. Each appears confused as to where the line is. The solution is not found in trying to change one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Michelle Friedman
Michelle Friedman

Lena Visser is a minimalist lifestyle coach and writer passionate about sustainable living and mindful consumption.